Jaipur Rugs Foundation (JRF) is a voluntary, non-profit and secular organization, registered under Public Trust Act, which was established in response to the growing needs in the development sector to organize people at grassroots level for alleviating poverty by significantly enhancing their income. JRF has evolved a model of poverty reduction and in the next 5 years' time, we plan to reach out to 100,000 artisans along with their families